Meet FIRST NAME LAST NAME -
Sales Consultant

This section, alongside the video, is where the Sales Consultant really sells themselves to the visitor. We have some great personalities in our Sales team, but that currently isn’t coming through in the short, generic descriptions used previously.

The Digital team will create an SEO-friendly profile (around 150–200 words) for each consultant, based on their responses to the questions below:

Core information

1. Industry experience
   (e.g. Over 20 years in the building industry, started as a Draftsman, with Carlisle for 7 years)

2. Location
   (Which display centre they’re based at)

3. Specialties
   (e.g. First Home Buyers, Investors, Knockdown Rebuilds, etc.)

4. Favourite home designs – and why
   (Ideal for internal linking and SEO optimisation)

Optional / personality-driven details

1. Industry awards or recognition

2. Favourite football team

3. Languages spoken other than English

4. A personal or interesting fact unrelated to work
   (e.g. community volunteering, previous career, family? unusual hobbies, have 20 cats?)

These details help humanise each consultant, build trust with visitors, and improve engagement and search performance across the site.